In this task we watched two adverts for selling toothpaste. In the first advert, it is viewed in a much old fashioned way but straight away briefly gives you a clear explanation and facts of how the toothpaste can benefit your teeth, gums and breath with show of a female member using the product on her teeth as well as the ingredients that the product contains which are effective and helpful towards your teeth & gums. They keep their audience intrigued by using such persuasive techniques as repetition; repeating the words tingly sensation to convey a type of fresh presence and backed up by the snowy nature around the actual product encaged in crystal clear ice cube surrounded by an elegant stream of water, suggesting how fresh and untarnished this toothpaste is. Also the use of stop-motion animation at the last scene with the ice gradually enclosing the product enhances the whole fresh significance. Whereas the second advert is presented in a modern way. We see how immediately a technology advice is used to scan a female member from the public audience, and then shows the hidden bacteria in her gums and then points out that she should use the new Colgate toothpaste.