evaluation

Evaluation for advertisement

We first came up with the idea of having an advertisement of milkshake. We came up with the idea of a woman walking out of college back to her house. We see a group of men following her. Initially we think that they are following her because she is attractive but then it later becomes clear that they are following her because she has milkshake in her hand. The song we were going to have playing was going to be ‘milkshake’ by Elise. After a lot of thinking and planning we ended up changing all of our idea because we realised we could not get a group of guys all at the same time. And we couldn’t find a woman that was happy to come across as wanting the attention of men. We then changed the idea to advertise glasses. This was an easier advert as we only needed to film one person and this was easier because we could rely on him being available. The advert is effective. You understand what the advert is about and the fact that we are trying to promote specsavers. I am most proud of the camera work because there were no tripods available this day and this meant the camera work had to be done by hand. The camera work can come across as being a bit shaky but considering we had no tripod it is very impressive. The text added in during editing could have been a lot better. Maybe not moving past the screen so quickly. Because focusing on what is being said takes the viewer off watching what is happening in the advert. I think that our original idea would have turned out a lot more successful because we had planned it and worked out exactly how it was going to be filmed. This idea was a bit last minute so it was harder to film. But the end product was okay considering the little amount of time we had to change our plan.