In this task we watched two adverts for
selling toothpaste. In the first advert, it is viewed in a much old fashioned
way but straight away briefly gives you a clear explanation and facts of how the
toothpaste can benefit your teeth, gums and breath with show of a female member
using the product on her teeth as well as the ingredients that the product
contains which are effective and helpful towards your teeth & gums. They
keep their audience intrigued by using such persuasive techniques as
repetition; repeating the words tingly sensation to convey a type of fresh
presence and backed up by the snowy nature around the actual product encaged in
crystal clear ice cube surrounded by an elegant stream of water, suggesting how
fresh and untarnished this toothpaste is. Also the use of stop-motion animation
at the last scene with the ice gradually enclosing the product enhances the
whole fresh significance. Whereas the second advert is presented in a modern
way. We see how immediately a technology advice is used to scan a female member
from the public audience, and then shows the hidden bacteria in her gums and
then points out that she should use the new Colgate toothpaste.
Tuesday, 21 April 2015
evaluation
Evaluation
for advertisement
We first came up
with the idea of having an advertisement of milkshake. We came up with the idea
of a woman walking out of college back to her house. We see a group of men
following her. Initially we think that they are following her because she is
attractive but then it later becomes clear that they are following her because
she has milkshake in her hand. The song we were going to have playing was going
to be ‘milkshake’ by Elise. After a lot of thinking and planning we ended up
changing all of our idea because we realised we could not get a group of guys
all at the same time. And we couldn’t find a woman that was happy to come
across as wanting the attention of men. We then changed the idea to advertise
glasses. This was an easier advert as we only needed to film one person and
this was easier because we could rely on him being available. The advert is
effective. You understand what the advert is about and the fact that we are
trying to promote specsavers. I am most proud of the camera work because there
were no tripods available this day and this meant the camera work had to be
done by hand. The camera work can come across as being a bit shaky but
considering we had no tripod it is very impressive. The text added in during
editing could have been a lot better. Maybe not moving past the screen so
quickly. Because focusing on what is being said takes the viewer off watching
what is happening in the advert. I think that our original idea would have
turned out a lot more successful because we had planned it and worked out
exactly how it was going to be filmed. This idea was a bit last minute so it
was harder to film. But the end product was okay considering the little amount
of time we had to change our plan.
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