task 5

Task 5 (evaluating adverts) 

1^st advertisement: Grolsch Christmas beer advert.

 This advertisement is aimed at mainly men because stereotypically men drink beer more than women do. However this advert is quite musical and might come across as being aimed at women as well because they usually do the shopping. This advert is aimed around Christmas time so they have a Christmas theme to make people more inclined to buy it. The age rage for this advert is 25-60 because this is the age of people that generally drink alcohol. It will also be aimed at people that are celebrating Christmas. In the advert there is a large Christmas tree made out of beer bottles and an orchestra making music with these beer bottles. This will attract a target audience celebrating Christmas. Using the socio-economic model I would say that the target audience for this product would be B-D because this beer is reasonably priced but not expensive. People ranging from B-A would probably go for a slightly higher prices product as they have more money to spend. And people in the D-E range would probably buy a cheaper brand of beer. Taking this into account the audience will probably be living in suburban communities and council houses.

2^nd advertisement: Calvin Klein concept 2013 advert.

 This advertisement is aimed at men that take pride in the way they look. I think this because of the way the model looks in the advert. He is very toned and comes across as being fit and healthy. This advert is for men’s Calvin Klein boxers. This is another reason I think that this advert is aimed at men. The age range for this advert is 18-50 because this is the stereotypical age that men are still self-conscious about the way they look and have the need to exercise and keep themselves looking fit. However both older and younger men do still work out but do not have the same appeal to work out to get abs. This advert might attract women that are buying for men because seeing a good looking man in the advert might give them the illusion that their partner could look like that as well.

Using the socio-economic model I would say that the target audience for this product would be c1-A because this product is in the higher range of prices. If you were earning less money you would be less inclined to buy a product that you didn’t need to spend a lot of money on. The advert is very slick, smooth and short. I think that these features would appeal to businessmen as it gives the impression that the boxers give men a slick look. The type of houses that the target audience would be living in would be higher priced houses in the centre of large towns.

3^rd advertisement: Morrisons 2014 Christmas advert.

 This advert is aimed at mainly women because of the stereotype that women generally do the shopping, however it may also appeal to men because there are men in the advert buying beer. There are also men with families in the video so it will appeal to a family man. Single mothers will be able to connect to the advert because in the advert there is a single mom at Christmas with her children. It will make her feel like she has something in common with someone else that shops there. There was also a pregnant woman in the advertisement; this is going to appeal to anyone due to have a baby. Because it is around Christmas time they are showing every different type of person at Christmas time to get all different types of people to shop at their shop.  The age range for this advert is 20-70. A lot of people move out in their early 20’s so they will start to do their own shopping. And in the advert they showed two older people so this will get any older customers interested. People start to feel comfortable with something when they see an example of themselves in the advert. So just by seeing someone your own age one can subconsciously feel like the advert also applies to him or her. There were also women a lot of women with children in the advert this is to make sure that their biggest target audience knows that they are able to shop at Morrisons. Using the socio-economic model I would say that the target audience ranges from c1-E because Morrisons is cheaply priced but not of a low standard so still appeals to people with a little more money. This audience would range from living in suburban houses to council estates/urban areas.